5 Types of Indoor Signs for Business

Businesses can make a powerful impression on customers and visitors by deploying impactful indoor signs. Whether sharing important safety instructions or promoting the latest special offers, these tools help businesses communicate effectively while fostering customer loyalty.

Moreover, custom indoor signs align with branding consistency and enhance the overall ambiance. Here are three essential types of indoor signs that every business should invest in.

Wayfinding Signs

Wayfinding signs are essential to a well-designed environment because they decrease frustration and help people move efficiently. These signs can help visitors and employees find their way around your building or office and can also give information about accessibility.

These signs are designed to be clear and easy to understand, with straightforward language and universally recognized symbols. They also should be easily visible in all lighting conditions.

Directional arrows offer quick, at-a-glance guidance for corridors and pathways, while comprehensive maps help visitors orient themselves to the entire space. Other types of wayfinding signs include identification signs that display names and room numbers, and signage that lists significant departments with eye-catching colors and shapes. Some of these signs also feature branded imagery and logos for added recognition.

Lobby Signs

Lobby signs communicate a clear brand identity that leaves a specific impression in the minds of clients, guests and employees. They can also showcase the company’s success and instill confidence. For example, displaying a company’s awards and accolades on a sign in the lobby shows that it has credibility.

A business can choose from a wide range of lobby signage design options. Routed or fabricated dimensional logos and letters have a indoor signs for business three-dimensional effect that adds depth to the sign. They can be mounted using standoffs for an extra eye-catching aesthetic.

Metal logos and letters offer a professional and dignified look that conveys stability and trust. Engraved plaques are another great option for a classic and refined appearance. Vinyl graphics are also easy to install and remove without leaving residue.

Floor Graphics

Floor graphics are a unique way to catch the attention of your customers. People are naturally drawn to look at their feet as they walk through a store, making it an ideal spot for marketing. This type of signage is an effective point-of-purchase tool that can influence what customers buy and how much they spend.

Directional floor decals can direct shoppers to specific products, boosting your revenue. For example, a supermarket could use a graphic that makes the floor look like it has been broken to lure customers to a display of snack foods.

You can also use floor graphics to advertise upcoming events. This type of signage is especially effective when promoting a conference or sporting event because it will remind your customers long after they leave.

Aesthetically Pleasing Signs

Using unique pictures, illustrations or graphic designs in your business signs can draw the attention of customers and make them want to explore your brand further. This engagement can lead to impulsive purchases, creating repeat customers for your business.

Signs are more effective when they are easily readable, even from a distance. Your signage professionals can help you develop a hierarchy of information on your sign, with the most critical details first and lesser-known but essential details following it.

Contrasting font sizes and colors are also visually appealing, but it’s important to avoid overcrowding your business sign with too much information. White space helps direct a viewer’s eye and make certain details stand out. Bright and vibrant colors also catch a customer’s attention, but the color should be balanced with complementary white spaces.

Multilingual Signs

In multicultural societies and globalized business environments, multilingual signs serve as linguistic bridges. They provide essential information to individuals who may not be proficient in the dominant language or have limited knowledge of a specific culture. In doing so, they promote inclusivity and foster positive relationships with diverse customers.

When designing multilingual signs, businesses should adhere to several best practices. These include using clear and concise language to maximize comprehension, prioritizing essential information, ensuring visibility and readability from varying angles Wholesale indoor commercial signs and distances, and maintaining consistency across all sign languages.

Bilingual safety signs help ensure that employees and visitors can understand important warnings, instructions and other information. Clarion Safety’s range of bilingual English + Spanish safety signs are OSHA compliant, made in the USA and available with a variety of mounting options for easy installation.

Easily Readable Signs

When creating a sign, it’s important that the visuals and text are readable. There is nothing more frustrating than seeing a sign that is too small to read from a distance and requires you to squint. You should also choose a font that is readable from various perspectives, such as sans-serif fonts. Helvetica is a popular font that is easy to read but should be used sparingly so that it doesn’t look overused.

White-space (empty space) is another design element that can help improve visibility and readability. It is recommended that thirty to forty percent of your sign’s face area be left open for white space to enhance the visibility of the message and graphics. This will also allow viewers to focus on the most important information first.

Eco-Friendly Signs

Eco-friendly signs promote sustainability and highlight your dedication to environmental responsibility. They minimize waste by using recyclable materials and biodegradable substrates, as well as reduce carbon footprint emissions through sustainable sourcing and manufacturing.

For example, a restaurant aiming to showcase its commitment to sustainability may opt for menu boards made of recyclable aluminum. Another option is wood harvested from forests certified by the Forest Stewardship Council, which supports responsible timber management practices.

Polystyrene plastic (also known as styrofoam) is another common sign material. A more environmentally friendly alternative is aluminum composite material, such as ACM, which consists of two aluminum sheets bonded to a polyethylene core. It’s lighter and less costly than solid aluminum and is ideal for POP displays, indoor wayfinding, and other semi-permanent rigid graphics.